We are fortunate enough to live in a democratic society. If you live in the Western Hemisphere so likely that society is based on capitalism, consumerism that is. To put it simply, the world is for people who sell things and of course, people (US) buying things. Do you think that as sellers want to part of their hard-earned money, purchase would be an easy and pleasant experience. If only.


The Romans had a phrase 'caveat emptor' - which the buyer beware. Now I'm not saying that when purchases are risking their money to some dodgy dealer, there are laws and codes of practice that will protect customers. Rather it seems that you stores them an easier experience would do shopping.


We are going to take clothing measurements. Unlike other items of purchase, clothing sizes have a logic of their own. If I want to buy a litre of milk and gets short measure store is in trouble. But if a woman wants to buy a dress may be a store in a size 12, size 14 in another. And what happened to the odd numbered sizes?


This also happens in cafeterias. Small, medium and large are considered too simple for the demanding user so shop slips badly in Italian. Starbucks use 'high' for small, large, Italian for large to medium and venti, the Italian for 20 of the large. As the Cup venti contains 20 ounces of coffee (if ice cream 24) would have thought that any logic has prevailed. But I should point out that venti is a registered trademark of Starbucks, so could mean something!


Supermarkets give advice about the cost of the item. This can inform or confuse. Once saw loose tomatoes prices £ by oz and packed tomatoes price £ per gram. The same confusion with beer. While there are many offers of beer; individual bottles, packages of 4 and 6 packs, working the value for money can be confusing. All beers are small print to assist you, indicating £ per litre. This small print can be a gift for the view, as I discovered looking for rolls of toilet paper and found the fine print saying p 37 per 100 sheets!


Pay can be a pain too. Automated self-service tills must be avoided. Apart from my amazing ability to break anything electronic is not aid. Such a machine would sell me 3 lemons; 2 were OK, 234 were OK, but the failure of software means that buy 3 was a no-no. In addition the warning "unexpected item in the area of bagging!" what so unexpected shopping? Do a live Mongoose would be unexpected but butter?


I prefer live tellers. Unless you have a smile most of the time, and forgive if they do not. It's a hard life dealing with the public. Now it has told them to give such topics such as "Please wait". do I have a choice? I always reply,


"Thank you for allowing me to wait."


Out of the store and doing their shopping at home does not end the agony. Earlier this year supplied with some household items. I bought a pair of scissors well wrapped in plastic. To help with the opening the container had a dotted line with the logo of scissors on it. Unfortunately, he had no scissors! I also bought a sharp knife. This was secured in case nylon hard, too strong for my scissors. What I needed was a sharp knife.


Looking back on the stress of shopping while I write this article, I've decided that perhaps you should avoid shopping altogether. Combined with my other stress management strategies, this will surely help! Or should perhaps try shopping online?


Lol (Laurence) Cohen is the founder and guiding light of the image of health clubs.

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