Any business venture may fall flat if it is not marketed properly. No matter how much in demand, if you are in the fitness industry, you got to publicize your company as hard as possible. Running a health or a fitness club with expert trainers on board is a highly rewarding business.
But people who train under you would want to know that you are the best in the business, since they are entrusting you with the responsibility of their body. In order to earn the trust of your customers you can resort to writing fitness articles. This will increase the credibility of the services you provide and at the same time help your clients know more about fitness training.
If you are wondering what it is that you should write about in the articles, following are a few tips that are sure to help you through the process:
The subjects you deal with in your articles are very important. This is because the topic determines whether people will be interested in reading your article or not. One good idea is to ask your trainers to discuss it with your clients. This will not only help you in getting hold of the 'hot' topics, but at the same time give you and your trainers the opportunity to mingle with the trainees in a different way.
When people go for fitness training they are looking for ways to lose weight. Let's face it, if you are writing fitness articles on how to reduce blood pressure levels, you wont get many takers.
Write lucid articles. If you use pompous words or too much of jargon, your article becomes too complicated to be followed easily. Instead go for a more informal tone, as if you are talking to the reader. This will earn you more readership and hence boost your business too!
Titles are very important when it comes to writing fitness articles. This creates the first impression on the reader. Make it as catchy and attractive as possible. But at the same time see to it that it goes with the essence of the article. Something drastically different can mislead your clients. If you are not sure about what title you should use, you can discuss the same with your clients. A good idea is to float a number of titles and see their reaction. Get them talking about what you have thought and you will amazed at how many titles can be generated from a single idea!
While writing fitness articles, follow a structure. Introduce the topic in the first paragraph. Then write in the form of tips. These are easy to understand and fitness enthusiasts always prefer this pattern.
An efficient distribution of your articles is a must if you want to use them as a marketing tool. You can either do it manually, i.e. distribute them among your clients, or do it on the Web or both. The more exposure your articles get, the more flourishing your business becomes.
Writing fitness articles can be a potent marketing tool if you can use it efficiently. Keep these in mind and very soon you will see your client count rising exponentially!
Chris McCombs has spent time writing fitness articles to help other trainers learn marketing. Chris started his own fitness business teaching others how to create a personal trainer business startup.
Article Source: http://EzineArticles.com/?expert=Chris_McCombs
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